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Yo Mama

April 30, 2009

If only I had seen this ad campaign from American Apparel, the totally confusing and overpriced artsy/hipster clothing brand that all the cool kids are wearing these days. Turns out they make maternity! I could have been wearing a comfy and flattering one-piece for the last nine months. WITH leg warmers. This would have looked so awesome to wear to work.


Okay, for real. Someone explain this to me, because I am too old. Are they being ironic? Is this some sort of retro performance piece, or tongue-in-cheek play on the maternal form? Or is this an ACTUAL fashion suggestion for a gestating mom? I can only imagine the looks I would get picking up Jafta from preschool in this get-up.Especiall if there was a long walk from having to park a block away.

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Comments

  1. Corey says

    April 30, 2009 at 11:54 am

    Dude. How are you supposed to pee a million times a day? This had better be a joke.

  2. Dan & Hillary and little Russell says

    April 30, 2009 at 2:34 pm

    This is great! Every dimple of baby fat would be visable;-)

  3. Eryn says

    April 30, 2009 at 3:25 pm

    that is hilarious! I agree with the pee comment…

    Who would would really believe that would look GOOD on a preggo? I guess I dont’ get fashion.

  4. Jenn says

    April 30, 2009 at 4:01 pm

    AA is the starngest fashion trend. My daughter is almost 16 and lives in the stuff. To me it looks like a grade nine home ec project gone bad. It’s expensive and ugly…

  5. Erin says

    April 30, 2009 at 5:23 pm

    My first thought was “how do you get yourself into that thing?” Crane, husband, doula, the older kids?

  6. Heather says

    May 1, 2009 at 6:10 am

    you can definitely take the recipe. thanks! 🙂

  7. Brittani's Blog says

    May 1, 2009 at 6:31 am

    So, I think I can shed a little light. My roommate owns a non-maternity leotard like this from AA and she wears it as leggings with a big top w/ a belt (and the top part of the leotard helps in not having to wear a camisole). I don’t think it’s that functional though, even if she makes it work as an outfit; and especially as maternity, having to get it on and then take it off to go to the bathroom would be a pain in the butt. On top of them thinking they could market it as an outfit by itself. Maybe they ran out of ideas…

  8. Ericka says

    May 1, 2009 at 12:52 pm

    wrong, just wrong….

  9. ♪essica says

    May 1, 2009 at 1:01 pm

    Just.No.

.AmazonBARNES AND NOBLE TARGET POWELLS PEGUIN RANDOM HOUSE


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Hi, I’m Kristen. I’m a mom of four kids via birth and adoption and a writer living in Southern California. Read More.

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