We’ve got many ways to partner with one of Rage Against the Minivan‘s properties and gain exposure from a smart and savvy audience. Rage Against the Minivan is a widely read blog, and Kristen’s platforms include a number of popular facebook and instagram accounts and two podcasts. Read on to find out how you can feature your brand or product on the blog or on one of Kristen’s popular social sites.
FACEBOOK LIVE VIDEOS
Rage Against the Minivan has a large facebook audience (50k+) and is very active with live videos, so they are seen by many viewers. A sponsored facebook live video, where Kristen highlights your product or service, is $750.
Kristen does a weekly podcast called Selfie that focuses on mind, body and spirit aspects of self-care.You can read more about advertising on Selfie here.
Rage Against the Minivan does a weekly newsletter that is sent to over 22,000 subscribers. The newsletter boasts a high conversion rate and is a great way to get your product in front of people. An ad in the newsletter is $750.
A sponsored post involves organic content that aligns with the typical content of the blog (parenting, motherhood, etc), which includes product messaging and a logo at the top and/or bottom of the page. Kristen can work with you to try to taper the content to fit your brand thematically. Some examples of sponsored content posts include campaigns with Proctor and Gamble, GoGoSqueez applesauce, Glad storage containers, and Chase Bank. If this is of interest to you, you may want to visit these links to see the way that a product can be weaved into organic content without looking like a product pitch, while still providing excellent branding and inspiration for consumer purchase.
Sponsored posts start at $1750 and include links on facebook and twitter.
If you are interested in a sponsored post please fill out the form at this link.
Rage Against the Minivan offers a limited number of ad spaces available for purchase for a flat monthly rate. The rates are based on Rage Against the Minivan’s average monthly pageviews. Ad rates for Rage Against the Minivan are very competitive and offer an excellent value for businesses wanting exposure with a large and loyal audience. Rage Against the Minivan uses Beacon Ads to serve sidebar ads. By visiting their site, you can see a wide variety of ad options for Rage Against the Minivan, and you can purchase an ad and upload your artwork directly from their site.
SOCIAL MEDIA PROMOTION
If a sponsored post is out of your budget, consider having your product highlighted on Rage Against the Minivan’s facebook, twitter, or pinterest page. There is a vast and interactive community of people engaging with these accounts, and a small shout-out can yield great buzz.
A promotion on Rage Against the Minivan’s facebook page (57,000 followers) is $500. A promotion on Pinterest (90,000 followers) is $500 and a promotion on twitter (23,000 followers) is $500. A promotion on all three accounts is bundled at $750.
Promotion on Rage Against the Minivan’s sister sites are as follows:
Asshole Parents facebook (70,000 followers) $750
Pinterest You are Drunk instagram (81,000 followers) $500
When Children Dress Themselves instagram (73,000 followers) $500
If sponsoring a post is out of your budget, there are some ways to have your product featured on Rage Against the Minivan in an organic, lifestyle setting. Kristen occasionally showcased products on her instagram feed in an organic way, tagging the brand so others can click through. If you would like to submit a product for inclusion, please click here. Occasionally, Rage Against the Minivan does gift guides recommending products that have been tried. Past gift guides have included Christmas gifts, Mother’s Day gifts, summer toys, and children’s shoes. Gift guides are an economical way of gaining editorial exposure and require submission of the product. Please email to see if there is a gift guide that might be a fit for your product.
Kristen’s blog Rage Against the Minivan is widely read, with an average of 300,000 – 600,000 page views each month.
In addition to delivering fresh content at several online media outlets, Kristen also has a loyal following in other social media outlets, including Facebook and Twitter. Kristen has 20k+ followers on facebook between her personal page and Rage Against the Minivan’s fan page. With nearly 14,000 followers on Twitter, Kristen has a Klout score of 77 – a great measure of her online influence.
It is estimated that in approximately one week, Kristen can reach 91,760 through her involvement on Twitter alone.
In addition to writing at Rage Against the Minivan, Kristen also contributes at several other high-profile sites. She is a regular contributor at HUFFINGTON POST and at BABBLE VOICES. She is the managing editor at the popular blogging news magazine SHEPOSTS. She has been a regular contributor at the pop culture website MAMAPOP and writes about faith at CONVERSANTLIFE. She is a magazine columnist for the popular Orange County publications OC FAMILY and formerly wrote a weekly advice column at the ORANGE COUNTY REGISTER. Kristen has also had essays published at THE WASHINGTON POST, MSNBC, DIVINE CAROLINE, THE STIR, and BLOGHER.
Kristen has had her work in print at RELEVANT MAGAZINE, CONSPIRE MAGAZINE, OC FAMILY MAGAZINE, ADOPTIVE FAMILIES MAGAZINE, THE ORANGE COUNTY REGISTER, THE MODESTO BEE, THE WITCHITA EAGLE, and THE BELLEVUE NEWS DEMOCRAT. Her blog was featured in THE NEW YORK TIMES, FORBES, and TIME MAGAZINE. She has also done numerous television appearances, including being interviewed on THE VIEW, THE TODAY SHOW, GOOD MORNING AMERICA, CNN,OUT FRONT WITH ERIKA BURNETT, MSNBC, GOOD DAY LA, FOX NEWS, HEADLINE NEWS, and most recently THE RICKI LAKE SHOW.
Kristen has emerged as one of the top bloggers in the adoption niche, but her universal observations on motherhood have also earned her recognition in the broader blogosphere as well. In 2010, she was chosen as a Blogher Voice of the Year Finalist, and she was also recognized by SocialLuxe lounge as one of the funniest blogs of the year. In 2011, she was named one of the top bloggers in Adoptive Families Magazine, and was also chosen for About.com Reader’s Choice Award and Circle of Mom’s Top 25 Funniest Mom Blogs. Kristen placed in the top 25 on the coveted Babble (Disney) Top Mom Blogs list for both 2011 and 2012.